Business Research Methods

85,90 

  • Paperback | 816 pages
  • 201 x 265 x 28mm | 1,498g
  • 26 May 2015
  • 4th Revised edition

A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes.

Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up.

With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject.

Online Resource Centre

For students:
An interactive research guide, providing guidance and advice on every aspect of business research
Video interviews with research students
Questions for review
Datasets from the text
Self-marking multiple-choice questions for revision
Annotated web links to useful articles, reviews, models and research guides
A guide to using Excel in data analysis

For lecturers:
A lecturer’s guide including lecture outlines, reading lists and teaching activities
A suite of customisable PowerPoint slides
Figures and tables from the text

 

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Κωδικός προϊόντος: 9780199668649 Κατηγορία: Ετικέτες: ,
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