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Marketing Across Cultures

17,99  6,00 

  • Paperback | 354 pages
  • 152.4 x 231.1 x 30.5mm | 544.32g
  • 28 Oct 2004

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Κωδικός προϊόντος: 9781841124711 Κατηγορίες: , Ετικέτες: ,