- Paperback | 354 pages
- 152.4 x 231.1 x 30.5mm | 544.32g
- 28 Oct 2004
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.